Sunday, September 25, 2011

Revised Apple Store Visit

Apple has a huge role in society and is a worldwide leader in technology.  They do business in four continents and eleven countries. Although the company seems like they do most of their work in the United States, this is not true. 62% of Apple's sales are done internationally. I don't think anyone can grasp just how big this company is and how far they have come with technology. Apple has guided the development of technology to become more personal with each user. From the iPhone to the Macbook to the iPod, there are endless ways that Apple can customize these devices to fit your needs and personality.

There are several Apple devices including the iPhone, iPod Touch, iPad, Macbook, and Apple TV. Each device has many special features to it, some that can be interchangeable with one another. An example of this is the app iCloud. This is a revolutionary app that allows you to have all of your information stored in one place. What if you accidentally dropped your iPhone in the pool? Well now that iCloud is available, your first reaction won't be to panic because all of your information is still available. iCloud also lets you buy music, for example, and have it shared on all of your Apple devices without having to buy the song separately for each one. The Macbook is made from one piece of aluminum that has been carved out. This creates a durable outside so the user can be assured everything is stored safely. The keyboard has a backlight, which is useful for all people who stay up late or after dark on their computers. Keeping our planet in mind, the Macbook is eco friendly, with arsenic-free glass. The battery life is quite impressive, lasting anywhere from five to seven hours. Music artists can use something called JAM which allows you to hook your guitar right up to your Macbook. Next up is the iPad. This "game changing" device is truly incredible. The iPad allows you to connect to the Internet almost anywhere because of its 3G network. Face-time has recently been added to the Ipad. This lets users have a video chat with another Apple user. This takes conversations to the next level. The iPad is beginning to replace paper books in college, as students have started downloading their books to their iPads. An app available for the iPad is iGrill. This app allows you to read the temperature of the grill so that you don't overcook or burn what you're cooking. The iPhone has transformed the idea of a phone. The iPhone was a top seller with 20 million sold this past year. Not only does the iPhone have the normal functions of a phone, but it also has the functions of a computer, right at your fingertips.

Apple's number one priority is you, the customer. With this in mind, there are many readily available options for you to go to to receive training on how to use a device, to seek help, or to purchase a new Apple product. Apple has personalized their service and support programs around what works best for you. In 2010 Apple ranked third overall for the best service industry and first in the realm of computer companies. This assures you that Apple really does offer the best help. In every store there is a Genius Bar. Here, customers can bring in their devices to receive the help they need right away. But what if you're not located near an Apple Store? Apple also offers Call-In Services, stationed in California and Texas. Apple employees will either help you over the phone or send you a box and have you ship your device to them for free so they can fix it. When you purchase an Apple device, you receive free training for up to one year. Apple stores have tables set up where you can bring in your device and someone will help you get to know it a little better.

Businesses have come to use Apple as their product throughout the company. This can be an example of the personal level Apple has with their users. GE is a very large company spread out over 100 countries. At the core, there is a mobile center where they develop apps to suit their company's needs. One very important app is the Transformer Monitoring app. This allows GE to keep track of their gas turbines and electric transformers stationed throughout the world. Not only does this app eliminate the time it takes to check the turbines, but it has also allows GE to run more efficiently. The Standard Charter Banking is present in six continents and uses the iPhone and iPad as the bank mobile system. The Breeze app is helpful in setting up where you want your window located when you have something open. There have been advances in airline apps as well. Commercial airlines have started using Apple, which helps get rid of the piles of paperwork pilots carries around. Right now there are over 200 aviation apps. I would say that is very impressive.

Apple is revolutionary and has took the lead in technology. They have helped guide technology in a direction that is personal with each user. In the future, I'm sure there is more to come, but we can always know that Apple is here to customize to our needs.

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