Wing 2 Presentation

• Important to grab attention of audience
• ex. Bonobos
• PUVV-Personal, Unexpected, visual, visu
• Personal-->Important to make a personal relationship with audience; Facebook, tagging friends
• Unexpected-->Grabs attention, message should be new and original, suprise
• Visual-->show don't tell, humans remember more said than heard; Apple, Nike, Twitter
• Visceral-->using all five senses to invited a group into a welcoming atmotphere so they can feel comfortable, color, sounds, combining two senses with marketing campaign
• Measure your success, gage effectiveness of your campaign
• Coca Cola Happiness Machine
• io Digital Cable