Wing 3 Presentation

• After your grab your audiences attention, you need to engage your audience-compel people to care deeply
• If you can't engage, you can be swayed
• You need a personal connection
• Characteristics:
• Transparency
• Interactivity
• Immediacy
• Facilitation-->organization acts as caretaker
• Commitment-->consumer needs to be committed to help goal of organization
• Co-creation-->consumer needs to help create ideas
• Collaboration-->consumer and organization work together
• Experience
• Trust-->between organization and consumer
• TEAM
• Tell a story
• Make us feel alive, and inspire us
• Get attention fast
• Make it sticky
• Keep your audience wondering what happens next
• Focus on protagonist
• Empathize
• Identify person relevance to engage the audience
• Must empathize with your audience's needs and feelings
• Connect with the people you are trying to reach out
• Be Authentic
• If you're not moved by the story you're telling, no one else will
• Increase feelings of closeness and connection
• Incorporate a wide variety of details
• Be open and clear with your audience
• Match the Media
• Use different forms of media to meet different preferences
• Utilize online and offline media
• Engagement and empowerment is best achieved when information flows in both directions
• ex. Tom's Shoes
• Charity: Water
• Charity: Water builds wells of clean water in developing nations
• Charity: Water used the four design principles of Engage to convey their message