Thursday, December 8, 2011

Group F Presentation

Afterward

  • FOCUS
    • What do you want your audience to do?
    • Raise awareness
    • Research information
    • Publicity of one's project
      • Example: Smile Campaign
    • Deadline
  • GRAB ATTENTION
    • What can we use to grab the audience's attention?
    • Use ideas that relate to your audience
      • Pink for breast cancer
    • Use other methods to attract the attention of your audience
      • Example: Wriggly 5 Gum
  • ENGAGE
    • Do do you make people care enough to do what you want?
    • Tell your story
    • Spread the word using a variety of resources
    • Set up a page where your audience can interact with your project
    • Connect other causes and projects
      • Example: Earthquake in Haiti
    • Make people care about your project
  • TAKE ACTION
    • How can you get your audience to support your cause?
    • Use social media
    • Encourage the audience to raise awareness of your project
    • Incorporate the call to action
    • Spark the fire and let it grow

Group E Presentation

ONWARD AND UPWARD

  • Focus
    • Focus on a single outcome
    • Be true
  • Grab Attention
  • Engage
  • Take Action
A Thousand Beautiful Things
  • Focuses on real world art project
  • Create more beauty in the world
  • Cultivating happiness
Ripple Effect
  • Focus on getting your feelings out to the public
  • Passionate
  • Example: TOMS Shoes
    • Buy a pair and one gets donated to another country
  • Example: NIKE
    • Want to try to do good and help other organizations
    • Big with breast cancer
  • Other examples: Ebay, Starbucks
Fear Factor
  • Fear failure is one of the biggest risks in a company
  • Fear is enemy of change
  • Fear can limit your outcome
  • Reward System
  • Manage Emotions
  • Watch Funny Videos
  • Don't Over Do the To-Do List
Stretch, Realistic Goals
  • Take it one day at a time
  • Don't think too big at first
  • Always think "will this help me reach this goal?"
Gap
  • Perspective and expectation
  • Don't reach for perfection
  • Aim for what is feasible
Take Flight
  • Make your ideas spread, get it out there
  • Target the right audience
  • Virality: (% people who pass on the story) x (% invitations accepted) x (average number of people invited) = ?
    • If the number is >1, then the story becomes viral
Example
  • Project Baby Warmth

Wing 4 Presentation

TAKE ACTION

  • Become part of the solution
  • Actually doing something about it
  • Provides audience with participative next steps that move them closer and closer to "making a purchase", or what you want them to do
Psychology of take action
  • Ask for smaller things
  • Must be highly focus, absolutely specific and oriented to action
  • Offer diverse opportunity to contribute
  • More donations 
  • More data
Design Principle 1
  • MAKE IT EASY
Design Principle 2
  • MAKE IT FUN
  • Fun=fuel
  • Positive emotions increase creative thinking
  • Fun experiences increase the probability that people will continue to give
Design Principle 3
  • TAILOR
  • Make personal fits with people
Design Principle 4
  • BE OPEN
  • Prepare for openness
  • Embrace open leadership
  • Inspire commitment from people to complete goals

Thursday, December 1, 2011

Free Write-Semester Check-in

At this point, I am VERY stressed, at least with my work load. This week alone I have three exams and a five page paper due. Next week I have two lab practicals. The following week is finals! I'm coming down to the end of the semester, finally, but hitting some obstacles I thought I wouldn't find as hard to deal with. What's working for me though is where I choose to study. I study in the library and when I need to get work done, I am able to.

On top of the work load, though, I found out that one of my good friends here is trying to transfer to another school. I'm definitely going to miss them and feel like I have nothing to do when they aren't here.

Other than that, things are starting to look good for the end of the semester. I will be good to get a month break once Christmas comes, though. Just to be able to stay at my own home in my own bed.