- FOCUS
- What do you want your audience to do?
- Raise awareness
- Research information
- Publicity of one's project
- Example: Smile Campaign
- Deadline
- GRAB ATTENTION
- What can we use to grab the audience's attention?
- Use ideas that relate to your audience
- Pink for breast cancer
- Use other methods to attract the attention of your audience
- Example: Wriggly 5 Gum
- ENGAGE
- Do do you make people care enough to do what you want?
- Tell your story
- Spread the word using a variety of resources
- Set up a page where your audience can interact with your project
- Connect other causes and projects
- Example: Earthquake in Haiti
- Make people care about your project
- TAKE ACTION
- How can you get your audience to support your cause?
- Use social media
- Encourage the audience to raise awareness of your project
- Incorporate the call to action
- Spark the fire and let it grow
Thursday, December 8, 2011
Group F Presentation
Afterward
Group E Presentation
ONWARD AND UPWARD
- Focus
- Focus on a single outcome
- Be true
- Grab Attention
- Engage
- Take Action
A Thousand Beautiful Things
- Focuses on real world art project
- Create more beauty in the world
- Cultivating happiness
Ripple Effect
- Focus on getting your feelings out to the public
- Passionate
- Example: TOMS Shoes
- Buy a pair and one gets donated to another country
- Example: NIKE
- Want to try to do good and help other organizations
- Big with breast cancer
- Other examples: Ebay, Starbucks
Fear Factor
- Fear failure is one of the biggest risks in a company
- Fear is enemy of change
- Fear can limit your outcome
- Reward System
- Manage Emotions
- Watch Funny Videos
- Don't Over Do the To-Do List
Stretch, Realistic Goals
- Take it one day at a time
- Don't think too big at first
- Always think "will this help me reach this goal?"
Gap
- Perspective and expectation
- Don't reach for perfection
- Aim for what is feasible
Take Flight
- Make your ideas spread, get it out there
- Target the right audience
- Virality: (% people who pass on the story) x (% invitations accepted) x (average number of people invited) = ?
- If the number is >1, then the story becomes viral
Example
- Project Baby Warmth
Wing 4 Presentation
TAKE ACTION
- Become part of the solution
- Actually doing something about it
- Provides audience with participative next steps that move them closer and closer to "making a purchase", or what you want them to do
Psychology of take action
- Ask for smaller things
- Must be highly focus, absolutely specific and oriented to action
- Offer diverse opportunity to contribute
- More donations
- More data
Design Principle 1
- MAKE IT EASY
Design Principle 2
- MAKE IT FUN
- Fun=fuel
- Positive emotions increase creative thinking
- Fun experiences increase the probability that people will continue to give
Design Principle 3
- TAILOR
- Make personal fits with people
Design Principle 4
- BE OPEN
- Prepare for openness
- Embrace open leadership
- Inspire commitment from people to complete goals
Thursday, December 1, 2011
Free Write-Semester Check-in
At this point, I am VERY stressed, at least with my work load. This week alone I have three exams and a five page paper due. Next week I have two lab practicals. The following week is finals! I'm coming down to the end of the semester, finally, but hitting some obstacles I thought I wouldn't find as hard to deal with. What's working for me though is where I choose to study. I study in the library and when I need to get work done, I am able to.
On top of the work load, though, I found out that one of my good friends here is trying to transfer to another school. I'm definitely going to miss them and feel like I have nothing to do when they aren't here.
Other than that, things are starting to look good for the end of the semester. I will be good to get a month break once Christmas comes, though. Just to be able to stay at my own home in my own bed.
On top of the work load, though, I found out that one of my good friends here is trying to transfer to another school. I'm definitely going to miss them and feel like I have nothing to do when they aren't here.
Other than that, things are starting to look good for the end of the semester. I will be good to get a month break once Christmas comes, though. Just to be able to stay at my own home in my own bed.
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