- Focus
- Focus on a single outcome
- Be true
- Grab Attention
- Engage
- Take Action
A Thousand Beautiful Things
- Focuses on real world art project
- Create more beauty in the world
- Cultivating happiness
Ripple Effect
- Focus on getting your feelings out to the public
- Passionate
- Example: TOMS Shoes
- Buy a pair and one gets donated to another country
- Example: NIKE
- Want to try to do good and help other organizations
- Big with breast cancer
- Other examples: Ebay, Starbucks
Fear Factor
- Fear failure is one of the biggest risks in a company
- Fear is enemy of change
- Fear can limit your outcome
- Reward System
- Manage Emotions
- Watch Funny Videos
- Don't Over Do the To-Do List
Stretch, Realistic Goals
- Take it one day at a time
- Don't think too big at first
- Always think "will this help me reach this goal?"
Gap
- Perspective and expectation
- Don't reach for perfection
- Aim for what is feasible
Take Flight
- Make your ideas spread, get it out there
- Target the right audience
- Virality: (% people who pass on the story) x (% invitations accepted) x (average number of people invited) = ?
- If the number is >1, then the story becomes viral
Example
- Project Baby Warmth
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