- Become part of the solution
- Actually doing something about it
- Provides audience with participative next steps that move them closer and closer to "making a purchase", or what you want them to do
Psychology of take action
- Ask for smaller things
- Must be highly focus, absolutely specific and oriented to action
- Offer diverse opportunity to contribute
- More donations
- More data
Design Principle 1
- MAKE IT EASY
Design Principle 2
- MAKE IT FUN
- Fun=fuel
- Positive emotions increase creative thinking
- Fun experiences increase the probability that people will continue to give
Design Principle 3
- TAILOR
- Make personal fits with people
Design Principle 4
- BE OPEN
- Prepare for openness
- Embrace open leadership
- Inspire commitment from people to complete goals
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