Group F Presentation

Afterward

• FOCUS
• What do you want your audience to do?
• Raise awareness
• Research information
• Publicity of one's project
• Example: Smile Campaign
• Deadline
• GRAB ATTENTION
• What can we use to grab the audience's attention?
• Use ideas that relate to your audience
• Pink for breast cancer
• Use other methods to attract the attention of your audience
• Example: Wriggly 5 Gum
• ENGAGE
• Do do you make people care enough to do what you want?
• Tell your story
• Spread the word using a variety of resources
• Set up a page where your audience can interact with your project
• Connect other causes and projects
• Example: Earthquake in Haiti
• Make people care about your project
• TAKE ACTION
• How can you get your audience to support your cause?
• Use social media
• Encourage the audience to raise awareness of your project
• Incorporate the call to action
• Spark the fire and let it grow